Consult This & Ads on Ads: Reimagining the Suits Formula for Modern, AI-Friendly Storytelling

As AI production opens the door to new, dialogue-forward formats, two closely related concepts—Consult This and Ads on Ads—offer a fresh way to reinterpret the sharp, high-stakes energy that made Suits a global hit. Both formats embrace what made the original series so addictive: charismatic duos, strategic battles of wit, and a procedural backbone that lets audiences watch their heroes win big, lose hard, and improvise their way through crises. By foregrounding verbal tension over sprawling environments, these shows play directly into the strengths of today’s AI tools, using compact sets, tight blocking, and character-driven momentum to deliver premium drama at modern production speeds.

Consult This positions the action inside a top-tier consulting firm where every episode revolves around a commercial emergency—collapsing deals, public catastrophes, hostile clients, and impossible timelines. Designed for a small cluster of core locations, the show thrives on rapid-fire case solving, moral ambiguity, and the electric chemistry between a seasoned strategist and a brilliant newcomer. Their arc mirrors the Harvey-and-Mike rhythm audiences love: strategic genius punctuated by very human mistakes. Meanwhile, Ads on Ads imagines the alternate version of Suits that almost existed—before the creators shifted from investment banking and early ad-agency ideas into law. Set in a high-end creative firm, each episode follows the frantic lifecycle of a campaign, pushing the central duo into pitch-room battles, viral fiascos, and brand-defining showdowns. Victories aren’t guaranteed; failure stings; reinvention is constant.

Together, these formats highlight a new frontier for procedural storytelling: character-first dramas built on wit, momentum, and a weekly crisis that demands brilliance under pressure. They’re tailor-made for AI-era production—compact, clean, talk-forward, emotionally charged—and built around the exact ingredients viewers return to again and again: ambition, vulnerability, rivalry, and the thrill of watching brilliant people improvise their way out of impossible situations.

(Additionally, endings could be dynamic and choices could be gamified by the viewer)